BLUE DIAMOND ALMONDS
SUMMER OLYMPICS PARTNERSHIP
360 VIDEO | SOCIAL VIDEO | PROMOTIONAL | SPORTS
For the 2016 Summer Olympics, Blue Diamond Almonds was an official sponsor of the US Swim team. We created a 360 campaign that included the first ever underwater 360 video with 4 time gold-medalist Matt Grevers. This 360 experience was just one part of our campaign, The Lane to Greatness, which included social video, swimmer interviews, and a web hub, all of which allowed Blue Diamond to enter the Olympic conversation in an organic way.
This branded video ran on social and led to our web hub where fans could explore more content.
Our 360 video debuted at the Olympic trials in Omaha, where fans were able to experience a 100M Butterfly through the eyes of Matt Grevers.
Our online hub housed all of our video content, a promotion and healthy, new recipes from Olympic team nutritionists.