For the 2016 Summer Olympics, Blue Diamond Almonds was an official sponsor of the US Swim team. We created a 360 campaign that included the first ever underwater 360 video with 4 time gold-medalist Matt Grevers. This 360 experience was just one part of our campaign, The Lane to Greatness, which included social video, swimmer interviews, and a web hub, all of which allowed Blue Diamond to enter the Olympic conversation in an organic way.