BLUE DIAMOND ALMONDS
THE FLAVOR EXPERIMENT
SOCIAL EXPERIMENT | INFLUENCER | SOCIAL VIDEO | PROMOTIONAL
Blue Diamond Almonds wanted to reach the millennial audience through the emotional and universally understood language of music. With this in mind we created 'The Flavor Experiment' a fun and playful way to show off the variety of flavors and connect through the power of music.
The video was teased and distributed on social and through targeted Spotify ads.
The digital video and social posts all led back to our promotional microsite hub, where fans could watch the video, explore flavors and enter to win VIP tickets to Austin City Limits.