The ask: It all started with AI. In late 2024, the internet started rumors of a new Caterpillar pickup truck and flooded fan pages with AI renderings. So Cat made it happen. They built a pickup.

 

This was an ever-shifting ask, from a launch stunt to a video. With ConExpo approaching, they needed to launch it and wanted to shift focus to a broader tech story. 

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The solution: We created a video to help get excitement around all of the new tech features that Cat was launching that would help elevate the job site of the future. And this one-of-kind vehicle as a testament to how they're embracing innovation and AI to lead the industry forward.