Caterpillar
Brand Refresh
VIDEO | OLV
The ask: Caterpillar has been around for 100 years and now that they've cemented themselves as a proven partner, they were looking to humanize their brand.
The solution: We created a story format that seamlessly weaves Caterpillar and their products into human stories of excellence and resilience. Our first brand campaign video highlights the invisible layer that connects mining to hearing aids.
The clients were thrilled and the world was forced to look at Caterpillar in a whole new way.
New Library Assets
During this shoot we took the opportunity to update library assets, capturing video and still photos that could be used across a variety of applications.
My role: Concept Development | Creative Direction | Copy Direction | Production & Post-Production Oversight
The team: ECD: Rick Utzinger | GCD: Rob Neatherlin | CD (Copy): Courtney Krise | Production: Momentum
Video: Storm & Hansen | Photo: Robert Kerian