The ask: Kirby and the Forgotten land released in the Spring of 2022 and Nintendo was ready to re-enter the experiential world post-Covid to get fans excited for the return of this beloved character.

The solution: We created an open-air pop-up experience at Universal City Walk in Hollywood. Fans got to explore new character attributes and snap some selfies with 3D character statues. Our larger-than-life Kirby entrance drew fans into the experience and created the perfect photo-op for fans.