UBER EATS
NFL + MLB Partnerships
EXPERIENTIAL | OOH | AR | DIGITAL
The ask: Launch Uber Eats in-venue mobile ordering in three major MLB stadiums and SoFi stadium.
The solution: It started with a sea of green. We were able to develop creative that stood out in these over-saturated, overstimulating markets, creating a sea of green that fans couldn't miss. We enhanced their game day experience instead of interrupting with an integrated campaign that spanned across pre-game activations, in-game experiential events, a full stadium AR experience, and surprise and delight social extensions.
And it worked. Uber Eats saw a 40% increase in sales on activation days.
One of my personal favorite executions was the "Chew Cam" which we continually pitched, until SoFi finally bit (literally).
Snacking: America's Favorite Pastime.
With nearly no breaks in the game the MLB proved to be a different challenge. We created an informational video that played pre-game to educate fans to this new in-stadium offering. And we got to work with the Yankees' social team to create some surprise and delight moments that we showcased on Tik Tok.
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My role: Team Leadership | Client Leadership | Concept Development | Creative Direction | Creative Strategy | Production Oversight
The team: ECD: Craig Miller | CD: Courtney Krise | ACD: Jen Kanne | AD: Matilyn Veca | CW: Katie Heitz