WENDY'S
Tendy's Takeover
EXPERIENTIAL | OOH
The ask: The war for chicken tenders was stronger than ever and Wendy's wanted to make a name for themselves (literally), so they changed Wendy's to Tendy's. We were asked to help launch their new temporary brand with an influencer event.
The solution: We created a one night only event, turning a Wendy's in NYC into a Tendy's, and invited creators to get sauced, try some tendys, and get some fresh swag. The event was complete with a tending machine, a sauce bar, a customization station, and a DJ. We also showed up on college game days with a Team Tendy's truck to feed hungry fans.
Tendys to the Endys
Our launch event made tendys the main event from a tending machine to tendy light fixtures, creators got a first taste and 6 dipping sauces. On college game day we put the W in Tendy's with a food truck fit for hungry fans.
My role: Concept Development | Copy Direction
The team: ECD: Laragh Gallagher | CD (Art Direction): Katie Morris / Charles McBride | CD (Copywriting): Courtney Krise | Jr. AD: Emily Baker