WENDY'S
Wednesday Partnership
EXPERIENTIAL | OOH
The ask: Create an immersive fan experience to introduce the LTO Meal of Misfortune and get fans excited about the long-awaited season 2 of Wednesday on Netflix.
The solution: We transformed a drive-thru in LA to give fans the one thing they’d been dying to experience. For one-day only, the gates of Nevermore creaked open, drawing cars into four iconic and unsettling scenes from the series. As guests drove through, each themed room introduced one of the four mystery sauces that came with the meal. Each room was more unhinged than the last, until finally they received their meal on a cold metal tray delivered through a morgue door.
Fans loved the dreadful experience and created an organic wave of Tik Tok content that marketed itself. And the bloody cherry on top? A Gold Clio.
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Every detail was dreadful.
From the BA scripts, to the faux autopsy reports, to the morgue meal delivery, nothing was left without misfortune weaved into every detail.
My role: Concept Development | Creative Direction | Client Presentations | Copy Direction
The team: ECD: Laragh Gallagher | CD (Art Direction): Katie Morris / Charles McBride | CD (Copywriting): Courtney Krise | Jr. AD: Emily Baker | Build Partner: The Vox Group